Highly targeted cashback offers to increase incremental sales.
Cashback with a real purpose.
HELP CLOSE THE PENSION GAP FOR customers.
support the living pension.
USING INDIVIDUALS DATA TO CREATE LOYALTY AND NEW CUSTOM
Open banking opens up new opportunities for brands to utilise data to build customer loyalty and find new customers. Our job at AirFunders is to work with retail partners, allowing the creation and disemination of personalised offers to our members, helping build loyalty based revenue to grow sales.
CASHBACK BUT WITH A REAL DIFFERENCE
Our approach to cashback is for brands to know that cashback they provide on purchases with them can not simply be spent with a competitor but, instead is collected, ring fenced and and invested to provide long term tangible benefits for their customers.
A LIVING WAGE. THE NEXT STEP IS A LIVING PENSION.
Retailers are also employers with their employees servicing customers and representing the brand. Employees will be auto enrolled into workplace pensions, but does that wokplace penson deliver enough?
There are moves proposed by the Resolution Foundation for employers to become Living Pension accredited in a similar way to living wage accreditation. Working with AirFunders can help a retailer close the pension gap for its employees, reducing the requirement on them to become a living pension employer. A fixed cost becomes a variable cost linked to revenue growth.
The future of customer loyalty involves Open Banking and Smart Data.
Bring a social aspect to your campaigns. Help your customers, employees and society.
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Reach customers that have not shopped with you with targeted offers.
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Incentivise your best customers.
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Build understanding of your customers spending to increase your share of that spend.
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Gain insight that you only need pay for when it generates custom to your preset specifications.
WHAT DOES A LIVING PENSION ENTAIL?
There is societal pressure on employers to become living wage employers. The next stage in this movement is for employers to become ‘Living Pension’ employers.
Living pension accreditation would involve caring employers volunteering extra auto enrolment payments over and above the minimum 3% legal requirement.
The Resolution Foundation calculates that on average this would amount to an extra 8.1% of income volunteered, which for employers is largely unachievable.
AirFunders can help find extra pension entitlement for those who need it thus helping employers get closer to giving their valued employees a living pension.
HOW AIRFUNDERS WORKS FOR BRANDS?
AirFunders uses Open banking to identify purchases linked to a specific offer, controlled by a brand.
This allows brands to:
•Give employees an extra boost to their pension saving.
•Build incremental sales through data driven personalised offers.
•Reciprocal arrangements with employees of complementary brands.
•Brands control all aspects of loyalty Payments made to consumers.
There is no requirement for any integration. We will simply have an agreement to invoice for cashback on transactions that fit into a campaign that the brand wishes to present to our members.
