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AirFunders from inception - joining our community could make all the difference to your future.

I thought by way of introduction that you might be interested to know about why I decided to launch the platform, and what madness made me want to get into entrepreneurism (and it wasn’t not receiving a salary)!


In financial services different products come into fashion at different times. Innovation is there to match the changing attitudes of society, to provide products that people want to invest in where they can secure the best return for their money. Sometimes the return is less important than the social impact. The growth in ESG (Environmental, Social and Governance) investing shows that attitudes towards profits are changing and profit with purpose is becoming more important to investors with a social conscience, particularly the younger generation. Currently my observation is that the Environmental side of things is well covered but not so much the Social side as yet.

To find a niche that delivers a return to investors that is different to other products is what fund management companies do. Then it is about economies of scale, operational efficiency and of course performance.


Sales, advertising, impressive offices all go into the mix to present the customer facing presence to build respectability and credibility.All this costs money and must be paid for. 


So, investment products require minimum investments to make them viable to cover the overheads. ​​


What does someone do to get a foothold in the investment world from a zero base? Building pension wealth comes about from working in a way that allows funds to be set aside for the future. For many this is not an option.

When formulating the plan for AirFunders we wanted to give our members the opportunity to ‘build a fund out of fresh air’. For those underserved how could we achieve that?

The one thing that everyone must do, be they wealthy or financially challenged is spend money, on daily essentials or luxuries.


We came up with a plan to link people’s expenditure with long term savings, but there had to be differences.


Firstly, we wanted to make sure the savings that we would generate for our members would be held for the long term, to help our members in later life. Access to those savings should be restricted and the funds should not impact an individual’s personal tax situation.

If we were to generate savings from people’s expenditure then we would not want to favour those people with higher disposable incomes as they are already well served by the financial system.


Those with lower disposable income spend less and on less luxury items. We wanted to devise a way that we could level the playing field and give those underserved by the financial system a better chance to build capital and pension wealth.​


At AirFunders everybody has the chance to build wealth with an approach that sees incremental cashback gathered on expenditure when members alter how they spend to gain the benefits of shopping with vouchers from our store. Flexibility abounds to suit all members individual situations.


Whether a member be a student making their first steps towards long term savings or an adult on the way to retirement. Whether a low paid contractor or a pensioner, there is a way to benefit by becoming an AirFunder.​


The AirFunders platform now offers a solution for anyone who wishes to benefit from a cost free saving solution. My aim is to continue to develop the AirFunders community and keep improving the opportunities for our membership and be a leader in ensuring we are there for those who need us most. 

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