22nd September 2020
Invest and compound your cash back and discounts, don't just spend them.
As individuals look more at gaining value on their expenditure through discounts and cash back, we ask, why not make more out of it. Here is why you should.....read more....
15th September 2020
Shoppers of the world unite and take over.
What Smart Data can do for you.
The government detailed their intention to legislate on ‘Smart Data’ on the 9th September 2020, with the vision “for an economy where consumers’ data works for them and not against them.”
Smart Data is about consumers having control of their data for it to be utilised in ways that benefits them .... read more....
9th September 2020
Deepening consumer loyalty in different ways using open banking
Back in February 2020 Bank of America estimated that Amazon had about 44% of U.S. ecommerce market share. The market share in the UK for 2019 around the same time was estimated at 30% according to a report from Edge by Ascential. This was of course before Coronavirus which has seen a marked increase in home deliveries......read more...
25th August 2020
I can vouch for vouchers
With or without the lockdown for coronavirus, there is change underway in how people are paying for their goods.
In April of this year cash withdrawals were down 60% year on year, and although this may be a direct reaction to lockdown, the reaction to covid 19 probably hastens this trend....read more....
16th June 2020
There is nothing like a crisis to speed up change. The situation that the economy is in just now is unprecedented and both companies and individuals will have to change and adapt to a new normal. Can things go back to how they were before the coronavirus pandemic? Businesses will change as people have become used to acting differently which is leading to priorities changing. as a result. It is unclear if those priorities will change back to the pre coronavirus ways.
The full impact on the economy is going to take a long time to play out...read more...
6th June 2020
AirFunders from Inception. Joining our Community Could Make all the Difference to your Future.
I thought by way of introduction that you might be interested to know about why I decided to launch the platform, and what madness made me want to get into entrepreneurism (and it wasn’t not receiving a salary)!
In financial services different products come into fashion at different times. Innovation is there to match the changing attitudes of society, to provide products that people want to invest in where they can secure the best return for their money. Sometimes the return is less important than the social impact........read more...
5th February 2020
Pension funding problems. Can consumer loyalty programmes help?
As some readers may be aware, The AirFund pension support scheme recently put out a survey looking at pension readiness and attitudes to cashback programmes, rewards and consumer loyalty. With over 1,000 respondents, the results show some interesting and also some concerning conclusions.
Why is this important?
We are heading towards a pension crisis......read more....